Automotive shop logo

This project involved the design of a custom logo for an automotive shop, created as part of a freelance graphic design commission. Over the course of approximately two weeks, I worked closely with the clients to develop a refreshed logo that preserved the core identity of their original mark while improving its overall visual impact. Using Adobe Illustrator, I explored multiple design directions through initial concepts and rough drafts, which were presented to the clients for feedback. After they selected a preferred direction, I refined the design through several iterations to align with their vision and branding needs. The final logo was delivered as a versatile, professional asset suitable for use across signage, websites, business cards, and promotional materials. The clients were highly satisfied with the outcome and reported positive feedback from their customers following the logo’s release.